A product created by artificial intelligence needs labeling, as representatives of the creative industries interviewed by Kommersant FM say. In their opinion, this is the only way to protect companies from possible litigation. To reduce risks, we have to hire fact checkers and increase the budget for training to work with AI. What do representatives of branding agencies delegate to neural networks? And how much do they save on this? Aelita Kurmukova found out.
A third of branding agencies use neural networks to write reports, evaluate tenders and formulate tasks, and another 17% use them to find insights, research and develop strategy. But to optimize staff, this option is already used by 40% of companies, according to a survey by Okkam Creative. Market participants interviewed by Kommersant FM also say that AI copes with tasks much faster than juniors. Because of this, it is now extremely difficult for young IT specialists to find work.
How the new AI industry development strategy will affect the market and business
The machine is trusted to write texts, translate, create short presentations, pictures and much more. This allows you to significantly save time, but artificial intelligence can’t do everything yet, noted co-owner of the Marvelous Group agency Artem Sinyavsky: “If we talk about video, we don’t use AI, because so far it doesn’t give any good results. But pictures for video storyboards are a common case. Let's say there is a naming task when you need to come up with a name for a new product. Yes, he may not immediately offer a super cool option, but he will set a direction of thought that can already be developed further.