According to a study by the American consulting company McKinsey (representatives of 1,363 companies from different industries participated in the online survey), the level of AI implementation (application in at least one business function) in the world increased sharply in 2024 - to 72% from 55% in 2023 (for the last six years it has been around 50%). The use of generative AI (creates texts, videos, images based on queries) showed almost double growth over the year - from 33% to 65%. Most often, it is regularly used in marketing and sales (34%), in the development of products and services (23%) and in IT (17%). Across many industries, organizations are about equally likely to invest more than 5% of their digital budgets in both analytical AI and generative AI. At the same time, the majority of respondents (67%) expect their organizations' investments in AI to increase over the next three years.

This is likely because companies are already seeing tangible benefits from using AI. Thus, organizations most often see cost reductions through the use of generative AI in the field of human resources management, and an increase in income (by more than 5%) in the field of supply chain and inventory management. When it comes to analytical AI, respondents most often reported cost reductions in services and significant revenue increases in marketing and sales.